There are over 200,000 practicing dentists in the United States.
How can you compete? Success is about strong online dental marketing, and a dental blog is a great place to start. Of course, simply having a blog isn’t enough.
You’ll need to ensure your blog is well-written and informative if you want people to keep coming back! Still not sure if a blog is right for you?
Read on to learn how dental content writing can bring in new clients!
How Does a Dental Blog Attract Clients?
How exactly can a dental blog attract new clients? The answer to this question is two-fold. It’s all about using search engine optimization or SEO to help your practice get the attention it deserves.
Blogs use keyword practices and SEO know-how to rise to the top. The articles provide potential patients with valuable information about your dental practice. When someone is considering a new dentist, they will likely do an online search to find out more about the options in their area.
There are over 9 billion Google inquiries every day. If your blog comes up in their top search results, it can help them learn more about your practice and offers.
Build Quality Relationships
In addition to providing potential patients with information about your practice, a blog can also help to build trust and credibility. By writing informative and helpful blog posts, you can show potential clients that you are an expert in your field and that you care about providing quality dental care. This can go a long way toward building long-term relationships with potential patients.
What Should You Write About?
One great way to develop ideas for your blog is to consider the questions that patients frequently ask you. You can also use online tools to find popular search terms related to dentistry. Once you’ve brainstormed a list of potential topics, it’s time to start writing!
When it comes to crafting quality content, there are a few key things to keep in mind:
Write for your audience: Keep your target audience in mind as you write each post. What information will they find useful or interesting?
Make it enjoyable: No one wants to read a boring blog post. Write in an engaging and exciting style, and try to include a personal touch.
Shorten Content-Length and Use Images
Readers have short attention spans, so make sure your posts are concise and to the point. Then be sure to use quality photos.
People are visual creatures, so include relevant images throughout your placement to break up the text and add interest. Finally, whether providing informative tips, interesting facts, or helpful advice, ensure each post leaves the reader with something new.
Bring in New Clients With Dental SEO
As you can see, a dental blog can be a powerful tool for attracting new business. As long as you take the time to add value to the reader’s life, you’ll be able to establish yourself as a trustworthy resource.
The more comfortable people feel with your company’s brand, the more likely they’ll be to schedule an appointment. Since learning about dental SEO takes time, let the experts get the ball rolling.
At Dental Systems Optimization, we’re on a mission to help dental practices thrive like never before. Reach out to learn more about our services today!
