The last several decades have seen sweeping changes in the state of dental technology. Better imaging, more effective prosthetics, and a host of new surgical treatments have all improved patient care and outcomes. Now, as we move through the waning days of the COVID-19 pandemic and the changes it brought…
After a tumultuous 18 months, the COVID-19 pandemic seems to be receding a bit. This is broadly good news, as the world reopens and life slowly returns to some semblance of normal. Nevertheless, the pandemic is fading but not fully gone and we’ll be living with the aftereffects for some…
Cyberattacks are much in the news lately, as large operations like oil pipelines, meat producers, and public transportation systems have suffered from various forms of them. While these were mostly ransomware attacks, it’s important for business owners on all levels to understand that cyberattacks come in many forms and that…
For better or worse over the last 20 years we’ve moved into a world dominated by digital media, online communications, and the profusion of mobile devices. For most Americans, these are constant companions during an average day and their primary means of receiving information, staying in touch with friends and…
Traditional dental advertising was a far simpler affair than our current marketing. Back then, mailers, print ads, and the occasional billboard would suffice to spread the word about your practice. Combined with excellent service and the resulting word of mouth advertising, most dental practices found all the business they needed…
At the time of this writing, a number of states in the eastern US are in the grip of gas shortages resulting from a cyber attack on a major pipeline. While the situation should resolve by the weekend, it has a great many people asking questions about digital security and…
The sweeping changes and challenges of 2020 have carried over into this calendar year, and they’ve left many businesses and even entire industries with concerns about the future. Dentistry is no different. Due to the unique demands placed on health care providers as a result of the COVID pandemic and…
Your dental practice is many things at once: the culmination of years of effort and training on your part, a business that supports both its clients and its staff, a source of vital health care for your patients. And while all these things are vital, it’s important to remember that…
Social media is a vital tool for patient communication and outreach these days, with dental practices of all sizes making full use of a number of platforms. There are good reasons for this; social media offers an easy, low-cost approach to marketing and outreach. However, there are some pitfalls associated…
We live in a Google-driven world. This is no secret to most consumers and most business owners; the only question is how you best manage your Google presence and your digital footprint. For dentists and oral health care providers, a key component in this process is managing Google reviews. They…
