Creating an effective modern marketing strategy, one that utilizes an array of digital platforms as well as traditional methods, can be daunting. Before you dive into specific marketing strategies for your dental clinic, it is essential that you develop a detailed dental marketing plan. Whereas strategy is action-oriented, planning is future-oriented….
Did you know that less than 66% of Americans have seen the dentist in the last 12 months? It’s can be hard enough getting patients through the door, which is why it’s so important to make sure the care you give them is of the highest quality. Using dental analytics…
Did you know that the dental industry is worth a total of $155 billion? With the industry growing all the time, it’s important to stay up to date on all the latest developments. If your practice falls behind, so will your profits. Dental videography, for instance, is a technology you…
Did you know that, according to the American Dental Association Health Policy Institute, there were over 200,000 professionally active dentists in the US in 2020? Additionally, for every 100,000 people in the US, there are 61.04 dentists. If you’re one of the dentists who’s professionally active in the US now,…
What if your dental practice was losing serious ground to the competition? In this digital age, success all comes down to your online marketing. And if you want to recruit and retain more patients, you need to work on improving dental SEO. Not sure about the best way to optimize…
Currently, there are more than 201,117 dentists working in the dental industry. If you’re looking to improve your clientele, the only way to do this is by implementing the proper dental marketing strategy. We understand you’ve done the research and still find yourself missing some of the most crucial dental…
Trust is one of the foundations of quality dental care. It facilitates open and honest communication, effective treatment, and better patient outcomes. When patients come to your office, they’re often nervous and feeling somewhat vulnerable. By fostering and cultivating a trusting and open environment, you’ll leave them freer to open…
While dentistry is a relatively safe profession, it is not free of all risk. One of the primary concerns facing oral health professionals is the presence and spread of dental aerosols in the office environment. This issue took on a special concern during the COVID-19 pandemic, as dental aerosols were…
The last several decades have seen sweeping changes in the state of dental technology. Better imaging, more effective prosthetics, and a host of new surgical treatments have all improved patient care and outcomes. Now, as we move through the waning days of the COVID-19 pandemic and the changes it brought…
After a tumultuous 18 months, the COVID-19 pandemic seems to be receding a bit. This is broadly good news, as the world reopens and life slowly returns to some semblance of normal. Nevertheless, the pandemic is fading but not fully gone and we’ll be living with the aftereffects for some…
