Traditional dental advertising was a far simpler affair than our current marketing. Back then, mailers, print ads, and the occasional billboard would suffice to spread the word about your practice. Combined with excellent service and the resulting word of mouth advertising, most dental practices found all the business they needed to thrive. However, things have changed and in our modern interconnected world digital marketing places new demands on dental practices to make themselves seen by potential patients. Social media and the internet of things have pushed us all towards a more dynamic and visually oriented marketing strategy, one which includes a robust amount of video content. So how can videography improve your dental practice’s marketing? How can videography boost your client interaction and rankings? Some of the answers may surprise you.
Videography is a powerful tool for establishing your practice’s personality and character in the minds of potential patients. By establishing a level of familiarity and introducing yourselves and your practice in advance of an office visit, you’ll be well on the way to building the trust that quality dental care depends on. What kind of content can best accomplish this? There are a variety of options, any or all of which may work for you and your practice:
- Office tour videos are a great way to allow potential patients to visit your space without travelling to you. An office tour video allows you to show off the space you’ve built, introduce potential patients to the atmosphere and culture you’ve created, and thus begin building rapport with your new patients. Building familiarity is a powerful marketing tool, and this includes familiarity with the space.
- Introduction videos for dentists and staff are another step in building that critical familiarity and trust that brings new patients into the fold. An intro video is a chance for each member of your practice to talk about themselves and let a potential patient get a feel for their personalities and bedside manner. As we’ve said before, trust is key in providing quality dental care, and you build trust with a great first impression. An introduction video is a chance to ensure that your first impression is the best that it can be.
- Patient testimonial videos are another wonderful way to put patients at ease and assure them that they’ll be receiving the highest quality care available. Potential patients can hear the stories and experiences of established patients, and the ways in which your practice and the care you give has improved their lives. This helps build a community around your practice and brand, and make new patients feel like they’re part of something special.
These videos not only serve as engaging content but also play a crucial role in enhancing your search engine rankings. With the constant evolution of algorithms, especially Google’s, there is a growing emphasis on video content. Websites and businesses with substantial video libraries are rewarded with higher search engine rankings. Utilizing videography for your practice not only captivates your audience but also positions your website favorably on Google search results, setting your practice apart from competitors.
In addition to boosting search engine rankings, video content has the unique ability to humanize your dental practice. Beyond clinical expertise, patients seek a personal connection and reassurance. Through well-crafted videos showcasing your team, facilities, and patient success stories, you establish a relatable and trustworthy image. This personalized touch can significantly influence prospective patients, fostering a sense of trust and confidence in choosing your practice for their dental care needs.
It’s a brave new world of marketing in so many ways, and it pays to ensure that your practice is keeping up with the times. A fresh, robust, and evolving video marketing presence is another tool that can help to further build your success.
