Creating an effective modern marketing strategy, one that utilizes an array of digital platforms as well as traditional methods, can be daunting. Before you dive into specific marketing strategies for your dental clinic, it is essential that you develop a detailed dental marketing plan.
Whereas strategy is action-oriented, planning is future-oriented. In order to understand the most effective strategies for your clinic, you must create a plan that will guide your marketing efforts.
An overall marketing plan can then be divided down into specific plans. These include social media, paid marketing, content marketing, product launch, and quarterly/annual plans.
In this blog post, we will share tips on how you can create a successful dental marketing plan that sets you up for success.
Create A SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. We recommend that you create a marketing-focused SWOT analysis that looks at the internal factors that you control and the external factors that you do not.
Your strengths may include:
- Financial resources
- Existing brand recognition
- An established online presence
Your weaknesses may include:
- An outdated website
- Limited social media presence
- Poor reputation
By understanding your clinic’s SWOTs, you can formulate strategies designed to build on strengths, take advantage of opportunities, and overcome existing weaknesses and threats.
Set Focused Goals And Performance Indicators
We recommend that you set S.M.A.R.T goals. This stands for:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
The more precise you are able to be when setting marketing goals, the better. Opt for specific targets over generic objectives.
Rather than vague marketing ambitions such as ‘Improving Facebook presence’, set a concrete goal that has a specific focus. For example, ‘Increase Facebook shares by 50% within 6 months’.
Once you have established your marketing goals, use performance indicators that will allow you to measure your progress. For example, in the case of increasing Facebook shares, your performance indicators will define how you aim to achieve this.
Perform Competitor Research
As part of the analysis and research that you undertake when developing a dental marketing strategy, it is important to understand your competition.
Who are they? What are they doing in terms of business marketing? And how can you stand out from them?
Analyze their content marketing strategies across various platforms (both digital and analog), their search engine optimization marketing, and their current level of business.
By understanding your competitors’ strengths and weaknesses, you can tailor your overall marketing plan accordingly.
Create A Successful Dental Marketing Plan
A solid dental marketing plan is the bedrock for effective marketing strategies that will generate awareness, improve clinic reputation, and increase client numbers.
At Dental Systems Optimization, we work with dental clinics to develop marketing plans. We implement strategies that achieve meaningful and tangible results.
Check out our dental marketing services today and learn how our fully customized services can help your clinic to stand out from the crowd.
