In the United States, there are about 187,043 dental offices. This means that you could have quite a few dental businesses that you need to compete with to get customers.
However, one way that you could bring more customers into your dental practice is to use dental SEO. This is a type of dental marketing that will bring in customers organically, but it does require a lot of work.
Keep reading to discover more about how to use this type of marketing for dentists.
Find Keywords
When you can find the right keywords, you have a better chance of attracting the right patients to your practice.
You’ll want to use keywords that patients might use while searching for a practice. For example, you might want to optimize your content for patients who are searching for “a dental practice near me.”
You can use different tools that will tell you what types of searches patients are running, and then you can optimize your website to show up for those results.
Research Competitors
Another way to find relevant keywords is to see what your competitors are optimizing for. You can also check out what type of content they’re publishing and what keywords are working best for them.
You can find competitors by Googling one of the primary keywords that you found in the last step. Then, you’ll want to find ways that you can rank for those keywords higher than your competitor.
Get Reviews
Another thing that can help with your ranking is getting reviews from your patients. Google loves seeing that other users liked your business, and they’ll be more likely to suggest it to other users as well.
However, you don’t need reviews just on Google. Google will also recognize any reviews that you leave on Yelp or Facebook.
To encourage patients to leave these reviews, you may want to offer incentives or other rewards for leaving an honest review.
Create Good Content
If Google views you as an expert on dentistry, then they’ll rank you higher than other competitors.
You don’t just have to write blog posts either. You can create social media posts, guides, eBooks, newsletters, podcasts, videos, webinars, and even more. However, you need to make sure that you’re highlighting your business as someone who knows what they’re talking about, and you also need to optimize it for SEO.
When you write engaging content, you’ll also be bringing more traffic to your website, which can also improve your ranking.
Discover More About Dental SEO
These are only a few things you need to know about dental SEO, but there are many other strategies that can make it profitable.
However, learning all about SEO can take up quite a lot of time, which means that you won’t be able to spend as much time with your patients.
Thankfully, we are experts in helping dentists with SEO marketing, so make sure you check out our website today!
